- BEST IN ONLINE MEDIA (MAGAZINE)
- 2013 & 2010 GOLD AWARD WINNER
- ASIAN DIGITAL MEDIA AWARDS
- WEBSITE OF THE YEAR - GOLD
- MULTIMEDIA PROJECT OF THE YEAR
- 2017 MPAS AWARDS
ASIA'S PREMIER LUXURY & LIFESTYLE MAGAZINE
SENATUS.NET
Boss x Russell Athletic Ad Campaign
By SENATUS Magazine 
| 28 April 2021
| 28 April 2021
The Boss x Russell Athletic collaboration that has launched is accompanied by a new campaign with creative direction from Ingo Wilts and film direction by Etienne Russo.
The campaign imagines its large cast as one big basketball team, united by their effortless style and winning spirit, and led by the indefatigable Bella Hadid. The short film follows this team as they return victorious from the court to the locker room, change joyfully from their uniforms into the collection, and then break out into a spontaneous dance party.
19 Photos
| View Photos
SENATUS is a registered trademark of SENATUS PTE LTD. The material on this site may not be reproduced, distributed, transmitted, cached or used otherwise, except as expressly permitted in writing by SENATUS.