For the upcoming Chinese New Year, beginning 25 January 2020, Gucci’s creative Director Alessandro Michele will celebrate the Year of the Mouse with a specially designed collection of items that feature Walt Disney’s True Original, Mickey Mouse.
The accompanying campaign was shot by photographer and director Harmony Korine and stars Gucci ambassador and actress Ni Ni, actor Earl Cave and designer, stylist and poet Zoë Bleu. The imagery portrays a playful narrative that follows Mickey Mouse as he goes about his day in Disneyland.
The ready-to-wear collection features accessories from shoes and bags to small leather goods and scarves. Many new designs appear among an array of classic Gucci pieces. The collection has a humorous, vintage spirit, where Disney’s timeless star appears to team up with many of the House motifs.
Key to the Chinese New Year collection is a new material: the Mini GG Supreme canvas with Mickey Mouse print, a beige and ebony fabric that features a vintage Mini GG pattern with Mickey Mouse playfully applied to it in varying scale. This print has been introduced in reference to a House fabric from the ‘80s, and the original design, colour and look has been reproduced with high-definition digital printing. A protective coating and embossing give the appearance and texture of linen. A brown leather tag identifying the official collaboration with Disney is included in many of the pieces.