Gucci unveiled the first advertising campaign under Michele’s creative direction, shot by Glen Luchford and styled by Joe McKenna, for Pre-Fall 2015. Moving on from Mert & Marcus, the long-time lensmen of Gucci's glossy and sexualised ads of the past, Luchford has given the new Gucci campaign an almost vintage feel, reflecting a more real life scenario. The campaign continues in the spirit of the mysterious sexuality seen in Michele’s debut collections, but shows less of the gender-bending vibe that made headlines after his menswear show.