With a limousine traffic jam, a pageant of stars, celebrities and catwalk models as a well-intentioned auction effort, the first fundraising event in Hong Kong for AIDS Research Foundation amfAR kicked off in familiar high style. Michelle Yeoh as honoree and Gwyneth Paltrow as hostess had top billing, alongside leading Asian business woman Pansy Ho and Naomi Campbell, Kate Moss and Victoria Beckham.

The extravaganza was held Saturday night in the Shaw Studios in Hong Kong’s Kowloon district and included a red carpet arrival, cocktails, dinner and auction — and the obligatory after-party. Other stars and celebrities in attendance Saturday included Paris Hilton, Carina Lau, Archie Kao, Wendi Murdoch, Silas Chou, Alex Prager, David Tang, Joana Vasconcelos, Wyman Wong, and model Zhang Zilin.