Italian fashion house Giorgio Armani unveils the first image from its fall/winter 2014 campaign featuring model George Alsford. Parting ways with Mert & Marcus, who usually shoot its campaigns, Giorgio Armani looks to photographer Sølve Sundsbø for a fresh perspective. For the initial campaign image, George wears a mid-length double-breasted coat that is paired with a printed dress shirt and accessorized with a luxe leather bag.