Black and White Weeks: Anniversary Celebration for Montblanc’s Meisterstück | SENATUS



Black and White Weeks: Anniversary Celebration for Montblanc’s Meisterstück
By Men's Journal Online | 28 April 2014

Montblanc Hosted the Black and White Weeks on April 28, 2014, to celebrate the 90th anniversary of the Meisterstück Collection. Back in 1924, the legendary Montblanc Meisterstück 149 fountain pen was created, featuring a six-point white star at the tip of the black pen cap. Symbolizing the snow cap on the mountain Mont Blanc, this emblem was later adopted as the signature of Montblanc.

Since then, black and white have become the iconic colors of the brand, thereby inspiring the Black and White Weeks for the celebration of the Meisterstück’s 90th anniversary. “Black & White Weeks” is a themed-week exhibition presenting Montblanc’s full-line of products, perfectly symbolizing the brand values of Montblanc: finest traditional craftsmanship, performance, invention and perfect quality- and a proud heritage of sophistication and culture.

Retaining a pristine heritage, the classic Meisterstück Collection has been an emblematic icon of Montblanc since 1924. Over the years, the quintessential fountain pen continues to exemplify Montblanc’s vision for the development of luxury writing instruments. Each and every new creation is instilled with the outstanding spirit and timeless beauty of Montblanc. Ranked among the world’s most luxurious products, the Meisterstück has been the reliable and meaningful companion of generations of scholars, artists, industry leaders and statesmen alike.

Ultilizing its meticulous craftsmanship and expertise, Montblanc continues to bring new elements and innovations to its latest creations. With the Meisterstück 90 Years collection of fountain pens, each nib is made with red gold and engraved with the number ‘90’ to celebrate the Meisterstück’s milestone.

On the occasion, Montblanc also announced the endorsement of Hugh Jackman as its global brand ambassador. The award-winning Australian actor best represents all the attributes of Montblanc: elegant, talented, pioneering and committed to the arts.

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