Salvatore Ferragamo Dresses Up "Rush" | SENATUS

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Salvatore Ferragamo Dresses Up "Rush"
By SENATUS News | 18 August 2013

Set to be released on 13 September, Rush - a biopic about the 1976 Formula One season - will have two characters, Niki Lauda (played by Daniel Brühl) and his wife, Marlene (Alexandra Maria Lara) dressed in Salvatore Ferragamo. The film focuses on the rivalry between two of the Seventies' most famous racing-car drivers: Austrian-born Lauda and British playboy James Hunt (played in the movie by Chris Hemsworth).

Ferragamo's creative director Massimiliano Giornetti described the costumes as possessing "a stylish and subtly refined allure that is also the epitome of pure intrinsic elegance".

"I created Niki Lauda's character's wardrobe for the film with his most distinctive traits in mind: an extremely determined sportsman, obsessed with perfection, never leaving anything to chance, whether it be a strategic move or a stylistic detail," said Giornetti. "To reflect his strong and unyielding character, I chose exclusive fabrics, clean cuts and sharp forms for his clothes: from impeccably tailored, fitted Prince of Wales jackets to short suede jackets with leather trim combined with denim."

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