House of Häagen-Dazs Launches in Singapore

| 14 June 2013

On 6 June, 150 guests were exclusively invited to the exclusive P’ Club Group penthouse in Singapore for a specially curated experience, along with an introduction to House of Häagen-Dazs' new ‘Secret Sensations’ pint which combines creamy ice cream with hidden pockets of sauce.

For the occasion, Häagen-Dazs collaborated with Zachary De Git from the Tippling Club, who was recently named Bartender of the Year 2013 - Singapore by Diageo, and presented a series of ice cream cocktails that integrated the Chocolate Fondant and Crème Brulee flavours.

Guests were treated to a burlesque performance, specially choreographed to ‘SpoonFul’, the track written by Belgium singer Selah Sue for the new Haagen-Dazs advert. The event also featured an ice cream parlour and a surprise, unannounced performance by UK singer songwriter Emmy The Great.

Photo credit: Nicole Lee and Hello Stranger

http://www.youtube.com/watch?v=k4fTRFolDKQ

The event also premiered the new TV advert featuring superstar and Academy- Award nominee Bradley Cooper. Shot on location at the luxurious Zámek Ploskovice estate in Prague, the film sees him pursuing model Jana Perez only to be left disappointed after she steals his ice cream and takes off.

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