Organizers & Exhibitors Raise Their Games at BASELWORLD 2013 | SENATUS

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Organizers & Exhibitors Raise Their Games at BASELWORLD 2013
By SENATUS News | 26 April 2013

The main halls of the 2013 edition of Baselworld have undergone a full redesign, including the exhibition booths within. The main exhibition halls been fully redesigned by Herzog & de Meuron — architects of Beijing’s famed “Bird’s Nest” sports arena — and most of the booths within the fair from Rolex, TAG Heuer, Omega, Swatch, Hermès, Zenith, Hublot to Bulgari have engaged star architects to revamp their booth visuals — some even to match the look of boutiques and shop-in-shop corners.

More than 100,000 visitors are expected at the event this year.

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