CHANEL Celebrates 10 Years at Baselworld | SENATUS

ASIA'S PREMIER LUXURY & LIFESTYLE MAGAZINE

SENATUS.NET

CHANEL Celebrates 10 Years at Baselworld
By SENATUS News | 24 April 2013

It was precisely 10 years ago that Chanel participated for the very first time in the Basel watch fair to reinforce its position as a key player in the world of prestige watchmaking. That year, the launch of J12 White truly made the occasion when it set the trend for white watches, which has since become the indispensable color in watchmaking.

This year’s Baselworld will see the inauguration of an even more exclusive exhibition concept. Chanel will install a totally new 1,580-square metre stand exclusively dedicated to Haute Horlogerie right in the very heart of Hall 1.

Extending over three levels, each of 500 square meters, the total space is three times larger than that of previous years and has been designed and fitted out by the American architect, Peter Marino. Here, a luminous white monolith with a black aluminium base magnificently highlights the colour codes of Chanel.

To mark its 10th consecutive participation, Chanel will unveil its latest watch collections in this spectacular showcase, most notably new Première and Mademoiselle Privé models, along with new J12 Black, White and Chromatic watches

1 Photo | View Photos

Watches & Jewelry

Bvlgari Opens at the Shanghai Qiantan

Fashion & Style

Dioriviera Popup at Edition Hotel in Sanya, China

Watches & Jewelry

Jaeger-leCoultre Reverso Tribute Enamel Hokusai 'Amida Falls'

Watches & Jewelry

Rolex and The Hour Glass Presents 'A Watch to Explore' Exhibition in Pavilion Kuala Lumpur

Watches & Jewelry

Rosé at Tiffany & Co.’s “Vision & Virtuosity” Exhibition in London

Watches & Jewelry

Van Cleef & Arpels Presents the Legend of Diamonds

All Rights Reserved. SENATUS © 2022
 

SENATUS is a registered trademark of SENATUS PTE LTD. The material on this site may not be reproduced, distributed, transmitted, cached or used otherwise, except as expressly permitted in writing by SENATUS.