Lily James of Downton Abbey fame stars in her first ever advertising campaign for a label, and for Burberry no less.
Photographed by Mario Testino, the British actress features in several provocative shots, channeling the seductive fragrance of the new My Burberry Black.
The global launch of the sexy new fragrance last year was inspired by the heritage label's (now combined holistically under the Burberry brand) black trench coat and created by legendary perfumer Francis Kurkdjian.
The fragrance evokes the sensory appeal of being in a London garden amidst a gathering storm, heavy rain contrasting with the warm and captivating flora.
Fusing the scent of sun-drenched jasmine flower and peach nectar with a touch of rose. This signature rose note at the heart of My Burberry is given a sweet and inviting candied twist, while rich amber patchouli rounds off the scent for a deep and captivating finish.
The fragrance is housed in a rich, amber-coloured glass bottle, whose overall design reflects the details of the black Burberry Heritage Trench Coat.
A dark horn-finish cap echoes its distinctive buttons and the hand-tied black English-woven gabardine knot - made in Castleford, Yorkshire - honours the weatherproof fabric invented by Thomas Burberry over 100 years ago.
The bottle is presented in a black box with a gabardine-inspired texture, embossed with a golden knot.
Just as with My Burberry Eau de Parfum and Eau de Toilette, customers will be able to personalise their My Burberry Black bottle with up to three initials through the monogramming service available on Burberry.com and in selected Burberry and wholesale stores.