Karl Lagerfeld the brand is set to put the icing on the cake for Puma's 50th anniversary celebration of its iconic Suede 50 shoe collection on 19 October with the worldwide launch of a capsule collection.
The involvement of the eponymous brand by the German designer marks the 50th collaboration of the athleticwear company's suede sneaker. While originally focused on the shoe, the project grew into a 13-piece capsule fusing the brands' respective codes. Other brands and personalities to have collaborated in the program across 2017 and 2018 include Ferrari, Michael Lau, Sonra and Stampd.
Items include a women's cropped T-shirt and jumpsuit based on Puma's archive T7 tracksuit with 7-mm. stripes.
Men's pieces include a slim-fit hoodie with matching sweatpants and logo T-shirts. A backpack, shoulder bag and baseball cap sport custom Karl Lagerfeld x Puma branding.
The line also includes two unisex Suede sneakers inspired by Lagerfeld's personal style: a tuxedo jacket, high white collar, tie and sunglasses — reinterpreted through graphics, say, or in playful details like removable sunglasses.
The collection will be available for pre-sale at karl.com and puma.com from 18 October, rolling out to Karl Lagerfeld and Puma stores as well as selected retailers worldwide the next day. The launch of the Karl Lagerfeld capsule will fall three days after the official 50th anniversary of the shoe.