Baume & Mercier and Indian Motorcycle Unveil Exclusive Partnership | SENATUS



Baume & Mercier and Indian Motorcycle Unveil Exclusive Partnership

16 August 2017

By Scott Campbell

The historic Bonneville Salt Flats served as the venue to unveil the brand alliance, as Indian Motorcycle and Baume & Mercier honored the historic achievements of motorcycle trailblazer and famed land-speed record holder, Burt Munro.

It has been 50 years since Munro took his Indian Scout Streamliner to push the limits of speed at the Salt Flats, entering history to become "The World’s Fastest Indian."

To celebrate the 50th anniversary of Munro's iconic land speed record, Lee Munro, Burt Munro’s great nephew, recreated the historic run at Bonneville on 13 August, the day before the announcement.

"We are very proud and honored to partner with Indian Motorcycle," said Alain Zimmermann CEO of Baume & Mercier. "Our agreement is cherished by our common pursuit of perfection, quality and craftsmanship, translated all in iconic design and contemporary esthetic. Our brands have both strong-shared values and exude exceptional spirit."

In this unique collaboration, the two brands will capture the iconic spirit and translate it into a series of limited edition watches paying tribute to Indian Motorcycle’s iconic history, and which will be revealed later this year.

Each design is enriched with exceptional details and will please watch enthusiasts and moto aficionados seeking uniqueness.

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